{"id":94855,"date":"2019-10-03T16:23:22","date_gmt":"2019-10-03T20:23:22","guid":{"rendered":"http:\/\/gardenandgun.com\/?p=94855"},"modified":"2021-07-07T21:59:20","modified_gmt":"2021-07-08T01:59:20","slug":"a-shot-of-redemption","status":"publish","type":"recipe","link":"https:\/\/gardenandgun.com\/recipe\/a-shot-of-redemption\/","title":{"rendered":"A Shot of Redemption"},"content":{"rendered":"

T<\/span>rigger warning: This story involves J\u00e4germeister. If you\u2019re of a certain age, and you spent some of that age at fraternity parties or football games, you may suffer from traumatic memories. These may involve a liquid that tasted vaguely of cough syrup and pencil shavings. <\/span><\/p>\n

J\u00e4germeister is a bitter German liqueur invented in 1934, made with fifty-six herbs and spices, and cask aged for around a year. It remained a Continental specialty until 1969 or so when it surfaced in New Orleans at Fritzel\u2019s club, where owner Gunter Seutter was allegedly given bottles by German seamen. Within a few years, an importer started bringing it into the United States by the case, then by the cargo container. \u201cEverybody started having shots,\u201d one Fritzel\u2019s bartender told the Baton Rouge Advocate<\/i> in 1985,  <\/span>\u201cand pretty soon nobody could breathe.\u201d <\/span><\/p>\n

This, of course, drew the attention of college students, who rarely miss out on anything involving potential harm to self. Rumors that \u201cJ\u00e4ger\u201d contained opiates and deer\u2019s blood didn\u2019t hurt; it gained cult status with nicknames like \u201cliquid quaalude\u201d and \u201cliquid Valium.\u201d J\u00e4germeister\u2019s rise was later fueled by the J\u00e4gerettes\u2014teams of women in hot pants and tank tops who were deployed into bars to bestow free shots upon the callow and unwary. J\u00e4germeister became, in the words of Paste<\/i> magazine, \u201cthe drink of bro culture.\u201d <\/span><\/p>\n

So it seems a somewhat odd ingredient to be enjoying a minor revival today. It\u2019s still found in bro bars (although Fireball has largely displaced it), but it\u2019s also been cropping up in establishments where the word mixology<\/i> is not used ironically. Makers of advanced cocktails are finding that those fifty-six flavoring ingredients can add mystery and allure to their drinks. <\/span><\/p>\n

In New Orleans, J\u00e4germeister has recently resurfaced in a julep variation at the Company Burger, and in a Bamboo variation at the Franklin. At La Petite Grocery<\/a>, bar director Jesse Carr features it in the Bay of Lubeck. He began by wondering, \u201cIf Germany had a rum drink, what would it be?\u201d  <\/span>He introduced J\u00e4germeister to rum, and then added Suze, a French bitter liqueur with beguiling citrus notes. In went lime and ginger, the mix consecrated with a dollop of tonic water, which Carr says \u201chelps boost the other herbal flavors.\u201d He gave it a name that was both Teutonic and maritime, tiki by way of<\/span> boreal seas.<\/span><\/p>\n

Among Carr\u2019s more formidable challenges has been getting customers to give it a try\u2014many instinctively recoiled when seeing J\u00e4germeister listed as a prominent ingredient, perhaps seized by unfortunate recollections of youthful days and ill-advised nights. <\/span><\/p>\n

\u201cPeople had trouble getting past the word,\u201d Carr says. So he put J\u00e4germeister lower on the ingredients list. He\u2019s now considering replacing the trade name with \u201cGerman herbal liqueur,\u201d which he hopes will be less triggering. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

J\u00e4germeister returns, newly respectable<\/p>\n","protected":false},"featured_media":94863,"template":"","categories":[2392,1780,2391],"tags":[47,29533,50,722,29528],"authors":[2147],"issue":[18471],"recipe-type":[2506],"class_list":["post-94855","recipe","type-recipe","status-publish","has-post-thumbnail","hentry","category-drinks","category-food-and-drink","category-recipes","tag-cocktails","tag-jagermeister","tag-recipes","tag-rum","tag-tonic-water","authors-wayne-curtis","issue-october-november-2019","recipe-type-cocktails"],"acf":[],"apple_news_notices":[],"yoast_head":"\nA Shot of Redemption – Garden & Gun<\/title>\n<meta name=\"description\" content=\"J\u00e4germeister returns, newly respectable\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gardenandgun.com\/recipe\/a-shot-of-redemption\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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