{"id":214602,"date":"2025-06-23T13:46:35","date_gmt":"2025-06-23T17:46:35","guid":{"rendered":"https:\/\/gardenandgun.com\/?p=214602"},"modified":"2025-06-23T13:46:53","modified_gmt":"2025-06-23T17:46:53","slug":"how-primland-is-taking-its-vast-natural-virginia-setting-to-even-greater-heights","status":"publish","type":"post","link":"https:\/\/gardenandgun.com\/articles\/how-primland-is-taking-its-vast-natural-virginia-setting-to-even-greater-heights","title":{"rendered":"How Primland Is Taking Its Vast Natural Virginia Setting to Even Greater Heights"},"content":{"rendered":"\n<p>Motoring to the entrance of <a href=\"https:\/\/aubergeresorts.com\/primland\/\" target=\"_blank\" rel=\"noreferrer noopener\">Primland<\/a> offers plenty of brake-worthy views of rural Southwest Virginia, especially if you do so via the nearby Blue Ridge Parkway. But you\u2019re not done ogling the scenery yet: Once you pass that entrance, you\u2019ll wind<em> another<\/em> twenty minutes, ever deeper into majestically dense forest, before reaching the Lodge, which, like other parts of the property, has recently undergone a significant update in appearance and amenities.<\/p>\n\n\n<!-- Promo shortcode start --><div id=\"nlf-1c\" class=\"gg-promo topic-weddings\"><div class=\"grid\"><div class=\"left\"><img decoding=\"async\" src=\"https:\/\/gardenandgun.com\/wp-content\/uploads\/promos\/weddings.jpg\" alt=\"decorated wedding table\"><\/div><div class=\"right\"><form id=\"nlf-1\" method=\"post\" class=\"form\" action=\"https:\/\/gardenandgun.com\/newsletters\/\"><input type=\"hidden\" name=\"gg_form_submit\" value=\"nlf-1\"><div class=\"hed\">Get G&G Weddings<\/div><div class=\"dek\">Sign up to be among the first to know about G&amp;G Weddings&mdash;a new digital offering launching November 1.<\/div><div class=\"action two-items\"><div class=\"input-left\"><input type=\"text\" name=\"email\" class=\"email-input\" value=\"\" placeholder=\"you@example.com\"><input type=\"hidden\" name=\"group_id\" value=\"150868468\"><input type=\"hidden\" name=\"shortcode_form\" value=\"nlf-1\"><input type=\"hidden\" name=\"prev_page_id\" value=\"214602\"><\/div><div class=\"gform_footer\"><button class=\"g-recaptcha button button-primary after-email\" data-sitekey=\"6Lc-hRkaAAAAAI84hbB81Jl48pGievR_C_UgHdnY\" data-callback=\"on_submit_nlf_1\" data-action=\"submit\">Sign Up<\/button><script>function on_submit_nlf_1(token) {document.getElementById(\"nlf-1\").submit();}<\/script><\/div><\/div><div class=\"captcha-terms\"><p>This site is protected by reCAPTCHA and the Google <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener noreferrer\">Privacy Policy<\/a> and <a href=\"https:\/\/policies.google.com\/terms\" target=\"_blank\" rel=\"noopener noreferrer\">Terms of Service<\/a> apply.<\/p><\/div><\/form><\/div><\/div><\/div><!-- Promo shortcode end -->\n\n\n\n<p>At twelve thousand acres, Primland, part of the Auberge Resorts Collection, hearkens back to the sprawling retreats created more than a century ago by families with surnames like Rockefeller and Vanderbilt. Indeed, when the four-story, cedar-sided Lodge finally does come into view, flanked by stone chimneys and terraces against a backdrop of immaculately groomed fairways and forested ridges that ripple to the horizon, the vibe is very much a Gilded Age mingling of rusticity and opulence. Primland, though, is of a younger vintage, the land acquired in 1977 by French oil baron Didier Primat for its bountiful timber processed by an on-site sawmill. When that business slumped within a decade, logging camp structures were converted for hunting, fishing, and other outdoorsy pursuits. In 1990, Primland became an Orvis-endorsed wing-shooting destination; the eighteen-hole Highland Course, with mountain vistas at every turn, welcomed golfers in 2006.<\/p>\n\n\n\n<p>The twenty-six room, LEED-certified main building itself (simply called the Lodge) didn\u2019t debut until 2009 and quickly garnered buzz within upscale travel circles, especially when its luxurious spa began spoiling guests a year later. Primland was apparently not willing to rest on its mountain laurels, however\u2014its recently completed revamp is remarkable.<\/p>\n\n\n\n<p>One of the most striking refreshes greets you upon checking in to the Lodge: The lobby, dubbed the Great Hall, beckons with several richly appointed seating areas clustered around twin stone hearths and a two-story window that delivers a commanding, elevated view toward Dan River Gorge. Executed by the Dallas-based designer Chad Dorsey, the space is a blend of antique and custom furniture accented by hanging quilts. \u201cIt\u2019s the heart of the Lodge,\u201d says general manager Will Rentschler. \u201cThere are games and books and art to spark conversation. We really wanted to create a comfortable area for starting the morning with a cup of coffee or lingering in front of the fire and enjoying a cocktail after dinner.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"1100\" src=\"https:\/\/gardenandgun.com\/wp-content\/uploads\/2025\/06\/GG0325_Hotels_02-880x1100.jpg\" alt=\"A mountain view from a hall in a hotel\" class=\"wp-image-214604\" srcset=\"https:\/\/gardenandgun.com\/wp-content\/uploads\/2025\/06\/GG0325_Hotels_02-880x1100.jpg 880w, https:\/\/gardenandgun.com\/wp-content\/uploads\/2025\/06\/GG0325_Hotels_02-240x300.jpg 240w, https:\/\/gardenandgun.com\/wp-content\/uploads\/2025\/06\/GG0325_Hotels_02-768x960.jpg 768w, https:\/\/gardenandgun.com\/wp-content\/uploads\/2025\/06\/GG0325_Hotels_02-960x1200.jpg 960w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><figcaption class=\"wp-element-caption\">The view from the Lodge\u2019s Great Hall.<\/figcaption><figcaption class=\"image-credit\" style=\"text-align:right;\">photo: Courtesy of Primland, Auberge Resorts Collection<\/figcaption><div class=\"caption\">The view from the Lodge\u2019s Great Hall.<\/div><\/figure>\n\n\n\n<p>Other modes of accommodation dot Primland\u2019s expanse. Accessible only by four-wheel-drive vehicle at the terminus of a bouncy dirt road, a quintet of cozily rustic tree-house cottages (designed by French tree-house architectural firm La Cabane Perch\u00e9e) are practically purpose-built for romantic weekends. Secluded, yes, but it\u2019s hard to feel deprived when breakfast arrives at the door, ready to be enjoyed on a hot tub\u2013equipped deck overlooking the verdant landscape, with a summer songbird soundtrack provided by indigo buntings and scarlet tanagers. On the other end of the spectrum is the newly constructed Hawk Eye, a 3,700-square-foot mountaintop villa with four bedrooms, a sleek gourmet kitchen, heated pool, and guest cottage. (You know, just in case friends drop by.)<\/p><div id=\"div-gpt-ad-8878112\" class=\"ad-container in-line-ad mobile inContent\" data-ad-size-mapping=\"inContent\" data-ad-path=\"\/68000349\/in-between-modules\" data-ad-sizes=\"[ [336, 280], [300, 250], [300, 50] ]\" data-ad-channel=\"\" data-ad-type=\"In-between Modules\" data-page-terms=\"flagged\"><\/div>\n<div id=\"div-gpt-ad-7760834\" class=\"ad-container in-line-ad tablet inContent\" data-ad-size-mapping=\"inContent\" data-ad-path=\"\/68000349\/in-between-modules\" data-ad-sizes=\"[ [336, 280], [300, 250], [300, 50] ]\" data-ad-channel=\"\" data-ad-type=\"In-between Modules\" data-page-terms=\"flagged\"><\/div>\n<div id=\"div-gpt-ad-2496656\" class=\"ad-container in-line-ad desktop inContent\" data-ad-size-mapping=\"inContent\" data-ad-path=\"\/68000349\/in-between-modules\" data-ad-sizes=\"[ [336, 280], [300, 250], [300, 50] ]\" data-ad-channel=\"\" data-ad-type=\"In-between Modules\" data-page-terms=\"flagged\"><\/div>\n\n\n\n\n<p>Guests from all quadrants tend to gather for dinner at the Lodge\u2019s recently rechristened restaurant, Leatherflower, a cordially swanky space of upholstered banquettes, exposed beams, and floral grass-cloth wall coverings. Primland\u2019s Southern Appalachian setting and the property\u2019s own gardens inspire a menu of surprising updates to the classics, such as sorghum-lacquered quail, striped bass served in country ham broth, and please-stop-me-from-eating-them-all smoked trout hush puppies.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"1100\" src=\"https:\/\/gardenandgun.com\/wp-content\/uploads\/2025\/06\/GG0325_Hotels_03-880x1100.jpg\" alt=\"A table with a spread of dishes\" class=\"wp-image-214605\" srcset=\"https:\/\/gardenandgun.com\/wp-content\/uploads\/2025\/06\/GG0325_Hotels_03-880x1100.jpg 880w, https:\/\/gardenandgun.com\/wp-content\/uploads\/2025\/06\/GG0325_Hotels_03-240x300.jpg 240w, https:\/\/gardenandgun.com\/wp-content\/uploads\/2025\/06\/GG0325_Hotels_03-768x960.jpg 768w, https:\/\/gardenandgun.com\/wp-content\/uploads\/2025\/06\/GG0325_Hotels_03-960x1200.jpg 960w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><figcaption class=\"wp-element-caption\">At Leatherflower, the pork chop and Smoke in Chimneys Trout for Two.<\/figcaption><figcaption class=\"image-credit\" style=\"text-align:right;\">photo: Courtesy of Primland, Auberge Resorts Collection<\/figcaption><div class=\"caption\">At Leatherflower, the pork chop and Smoke in Chimneys Trout for Two.<\/div><\/figure>\n\n\n\n<p>Don\u2019t let indoor comforts keep you from venturing out, though, even if just to amble one of the seven woodland trails that unspool from the Lodge grounds. Traversing the Pinnacle and Lost Chestnut trails is especially recommended if you have a thing for scenic overlooks and hillsides blanketed from spring to summer by blooming rhododendrons and trilliums\u2014just glance over the \u201cbear aware\u201d tip sheet before trekking off. Organized pursuits await at the Outdoor Activities Center, including archery, kayaking, tennis, and horseback riding. As an Orvis double-endorsed wing-shooting and fly-fishing property, Primland also keeps its sporting tradition alive with guided hunts during pheasant, quail, chukar, turkey, and deer seasons. (Licenses can be obtained on-site.)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"619\" src=\"https:\/\/gardenandgun.com\/wp-content\/uploads\/2025\/06\/GG0325_Hotels_04-1100x619.jpg\" alt=\"A sprawling country estate with mountains\" class=\"wp-image-214606\" srcset=\"https:\/\/gardenandgun.com\/wp-content\/uploads\/2025\/06\/GG0325_Hotels_04-1100x619.jpg 1100w, https:\/\/gardenandgun.com\/wp-content\/uploads\/2025\/06\/GG0325_Hotels_04-300x169.jpg 300w, https:\/\/gardenandgun.com\/wp-content\/uploads\/2025\/06\/GG0325_Hotels_04-768x432.jpg 768w, https:\/\/gardenandgun.com\/wp-content\/uploads\/2025\/06\/GG0325_Hotels_04-640x360.jpg 640w, https:\/\/gardenandgun.com\/wp-content\/uploads\/2025\/06\/GG0325_Hotels_04-1600x900.jpg 1600w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><figcaption class=\"wp-element-caption\">Primland spans twelve thousand acres.<\/figcaption><figcaption class=\"image-credit\" style=\"text-align:right;\">photo: Courtesy of Primland, Auberge Resorts Collection<\/figcaption><div class=\"caption\">Primland spans twelve thousand acres.<\/div><\/figure>\n\n\n\n<p>Amid the well-executed refresh, there remains an unexpected, almost whimsical attraction that\u2019s as old as the Lodge, which it abuts: an astronomy observatory cleverly housed in the top of a silo complete with a retractable dome roof, powerful Celestron telescopes, and a staff astronomer who knows where in the cosmos to point them. \u201cWe\u2019ve made the observatory seating more comfortable,\u201d Rentschler says, \u201cbut our amazing night skies and lack of light pollution don\u2019t need any improvement.\u201d<\/p>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>The lauded Virginia mountain lodge reaches a new peak with an impressive revamp<\/p>\n","protected":false},"author":93,"featured_media":214603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"apple_news_api_created_at":"2025-06-23T17:46:51Z","apple_news_api_id":"40fe153d-76ab-45b1-ba0b-dd894f9e3973","apple_news_api_modified_at":"2025-06-23T17:46:51Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AQP4VPXarRbG6C92JT545cw","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[30399,1785],"tags":[193,619,7,30280],"authors":[1977],"issue":[30566],"recipe-type":[],"class_list":["post-214602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotels-lodging","category-travel","tag-hotels","tag-travel","tag-virginia","tag-whats-new","authors-steve-russell","issue-june-july-2025"],"acf":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Primland Is Taking Its Vast Natural Virginia Setting to Even Greater Heights &#8211; Garden &amp; Gun<\/title>\n<meta name=\"description\" content=\"The lauded Virginia mountain lodge reaches a new peak with an impressive revamp\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gardenandgun.com\/articles\/how-primland-is-taking-its-vast-natural-virginia-setting-to-even-greater-heights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Primland Is Taking Its Vast Natural Virginia Setting to Even Greater Heights\" \/>\n<meta property=\"og:description\" content=\"The lauded Virginia mountain lodge reaches a new peak with an impressive revamp\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gardenandgun.com\/articles\/how-primland-is-taking-its-vast-natural-virginia-setting-to-even-greater-heights\/\" \/>\n<meta property=\"og:site_name\" content=\"Garden &amp; 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